LiteSite Features - audio/video players

Video is BIG on the web.

There are three core reasons for it's monumental growth:

1. Broadband - 61.2% of UK internet users are on high speed connections

2. YouTube - proving that the barrier to entry is negligible. Uploading video from phones, webcams or your 'umble PC is now commonplace.

3. Telly on your 'puter - all the major broadcasters have significant offerings on the wibbly-wobbly-web (see BBC iPlayer, ITV, Channel 4) and with natty little streaming devices you can download content to your PC and watch it on your telly. Fab.

However, many businesses have failed to spot the opportunity in getting their faces in front of the camera despite some fantastic benefits.

Adding video is easy and a has tremedous impact.

Now we're really into the idea of Audio Branding. 

The whole notion of restricting your brand to just visual cues seems to be a bit of a lost opportunity to me and one can that can easily be addressed on a website.

Let's consider some of the ways in which you could use audio:

To impart a more personal messageTo create a greater rapportAllow users to download files for use laterTrainingTo open up new marketsTo show a level of corporate social responsibilityTo provide greater choice in the way visitors use your website

 

 

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